The first paid advertising for an iPhone app with a measurable call to action used a special source code to work on iPhone so customers could find the program. The excitement of the immediacy from radio direct response advertising used this way delights consumers and advertisers alike.
Radio campaigns have attained a new height of performance with the explosive combination of radio and SMS text messaging.
We call this kind of campaign Radio Text Messaging (RTM). Consumers react by texting to receive exceptional coupons, discounts, or alarms. Advertisers get the additional advantage of opt-in acceptance once the consumer texts, providing them permission to get in touch with the consumer again.
Imagine getting detailed reports 24/7 of your wireless text messaging campaign for evaluation to tweak and enhance results.
Our mobile marketing efforts have direct response components to driven to find tangible results. As a multi-disciplined agency, we work to be on the leading edge of the most recent approaches to procure leads and sales for our customers.
The success is partly due to the huge growth of text messaging. As a very new method of message delivery like bulk sms in nigeria, the near future looks bright.
The imaginative changes from text to sound, video and pictures, making an extremely potent and instantaneous impression.
Tech is in the pipeline to enhance smart telephones; ingestion of these phones is escalating, and contracts with telephone providers are all converging at breakneck speed. The speedy response time of outcomes, the ability to tweak radio creative in short order, and the 100% opt-in nature of the consumer make this powerful combination of mobile and radio advertising unstoppable.